Table of Contents

ISBN: 978-0-9821489-6-6

Creating Global Competitive Economies 
A 360-degree Approach



Proceedings of
The 17th International Business Information Management Association Conference


November 14-15, 2011
Milan, Italy

Editor


Khalid S. Soliman


International Business Information Management Association (IBIMA)
Copyright 2011


Conference Chair

Khalid S. Soliman
International Business Information Management Association, USA
The American University in Cairo, Egypt


Program Chair

Gianmario Motta

University of Pavia, Italy


Conference Advisory Committee

John F. Affisco, Hofstra University, USA
Abdul Rahman Ahmad, Universiti Tun Hussein Onn Malaysia, Malaysia
Hesham H. Ali, University of Nebraska at Omaha, USA
Najiba Benabess, Norwich University, Northfield, USA
Az-Eddine Bennani, Reims Management School, France
Emil Boasson, Central Michigan University, USA
Refaat Chaabouni, University of Tunis, Tunisia
Regina Connolly, Dublin City University, Ireland
Reggie Davidrajuh, Stavanger University College, Norway
Susana de Juana Espinosa, Universidad de Alicante, Spain
Xiuzhen Feng, Beijing University of Technology, China
Mohammad Ayub Khan, Technologico de Monterrey, Mexico
Sherif Kamel, The American University in Cairo, Egypt
Roman Povalej, University of Karlsruhe (TH), Germany
Alcina Prata, ESCE, Portugal
Muhammad Najib Razali, Universiti Hussein Onn Malaysia, Malaysia
Joseph Sarkis, Clark University, USA
Najib Saylani, USA
Magdy Serour, InContext Solutions, Australia
Amine Nehari Talet, King Fahd University of Petroleum & Mineral, KSA
Abraham G. van der Vyver, Monash University, South Africa
Dianne Wingham, Australia
Paul H.P. Yeow, Monash University, Sunway Campus, Malaysia


Program Committee


Naila Aaijaz, University Malaysia Kelantan, Malaysia
Monal Abdel-Baki, The American University in Cairo, Egypt  
Dhammika Abeysinghe, University of New South Wales, Australia
Jeihan Abu-Tayeh, Saint Martin’s University, Jordan
Ainuddin Wahid Abdul Wahab, University of Malaya, Malaysia
Nasrin Shah Abushakra, Leigh University, USA  
Imran Ali, COMSATS Institute of Information Technology Lahore, Pakistan
Mazni Alias, Multimedia University Malaysia, Malaysia
Noor Hazlina Ahmad, Universiti Sains Malaysia, Malaysia    
Nabeel Ahmad, National University Of Modern Languages, Pakistan
Aregbeshola R A, UNISA, South Africa
Jaishree Asarpota, Higher Colleges of Technology, UAE
Mehmet N Aydin, Işık University, Turkey
Charles K. Ayo, Covenant University, Nigeria
Nurdiana Azizan, Islamic Science University of Malaysia (USIM), Malaysia
Bilal Mohammad Bataineh, Ajloun National University, Jordan
Najiba Benabess, Norwich university, USA
Néji Bouslama, FSEG Tunis, Tunisia
Jean-Paul Van Belle, University of Cape Town, South Africa  
Maria Helena Lima Baptista Braz, ICIST/IST-UT Lisbon, Portugal
Hafida Bouarfa, University of Blida, Algeria
Ionel Bostan, “Al. I. Cuza” University of Iasi, Romania
Mihai Botezatu, Academy Of Economic Studies Bucharest, Romania
Stephen Burgess, Victoria University, Australia  
Lourdes Canós-Darós, Universidad Politécnica de Valencia, Spain   
Nicoleta Caragea, Ecological University of Bucharest, Romania
Dobrea Razvan Catalin, Academia de Studii Economice din Bucuresti, Romania
Luís Cavique, Universidade Aberta (Portuguese Open University), Portugal
Maiga Chang, Athabasca University, Canada
Anushia Chelvarayan, Multimedia University, Malaysia
Aw Yoke Cheng, Asia Pacific University College of Technology & Innovation (UCTI), Malaysia
Jan Mendonca Correa, University of Brasilia, Brazil
Mohamed Cherchem, University Of Oran, Algeria
Ciocoiu Carmen Nadia, The Bucharest Academy of Economic Studies, Romania
Andreea-Ioana COZIANU, “Mihail Kogalniceanu” University of Iasi, Romania
Laura Cretu, A. I. Cuza University, Romania
Fawzi Dekhil, University of Tunis El Manar, Tunisia
Elena Dobre, Ovidius University from Constanta, Romania
Noura Abdel Maksoud Eissa, Arab Open University, Egypt
Lupulescu Grigore, “Titu Maiorescu” Bucureşti, Romania
Ilias Goulas, CERN (European Organization for Nuclear Research), Switzerland
Lassaad Ghachem, FSEG Mahdia, Tunisia
Robert Grosse, George Mason, USA
Ángel Grediaga Olivo, University of Alicante, Spain 
Lee Chai Har, Multimedia University, Malaysia
Najeh Hajlaoui, University of Wolverhampton, U.K
Chakib Hamadi, University of Marrakesh, Morocco 
Hezlin Harris, Multimedia University, Malaysia
Antoine Harfouche, Université François-Rabelais – IAE de Tours, France  
Kieth Hales, Bond University, Australia  
Michael J. Harnisch, Karl-Franzens-University Graz, Austria
Ng Tuan Hock, Multimedia University, Malaysia
Lau Siong Hoe, Multimedia University, Malaysia   
Horga Maria-Gabriela, The Academy of Economic Studies Bucharest, Romania
Said Ghoul, Philadelphia University, Jordan
Hartini Ahmad, Universiti Utara Malaysia, Malaysia
Woo Kok Hoong, University Tunku Abdul Rahman, Malaysia
Inga Hunter, Massey University, New Zealand
Constantin Ilie, Ovidius University from Constanta, Romania
Alexandru TUGUI DE IASI, ”Al. I. Cuza” University, Romania
Hishamuddin Ismail, Multimedia University, Malaysia   
Mohammad Ismail, Universiti Teknologi MARA (UiTM), Malaysia
Wan Hussain Wan Ishak, Universiti Utara Malaysia, Malaysia 
Nahariah Jaffar, Multimedia University, Malaysia
Jayamalathi a/p Jayabalan, University Tunku Abdul Rahman (UTAR), Malaysia
Sreenivasan Jayashree, MMU, Malaysia
Victoria Jonathan, Universiti Malaysia Sarawak, Malaysia
Nigel Jones, University of Wales institute Cardiff, United Kingdom   
Kyeong Kang, University of Technology Sydney, Australia
Masoud Karami, University of Tehran, Iran   
Nasreen Khan, Multimedia University (MMU), Malaysia 
Mohd Noor Azli bin Ali Khan, Universiti Teknologi Malaysia, Malaysia
Sabri Khayati, FSEG Tunis, Tunisia   
Ittipong Khemapech, University of the Thai Chamber of Commerce, Thailand
Mori Kogid, Universiti Malaysia Sabah, Malaysia
George Kostopoulos, University of Maryland University College, USA
R. Shashi Kumar, Bangalore University , India
KP Lam, University of Keele, United Kingdom
Janka Ladová, Tomas Bata University in Zlin, Czech Republic
Sang Hyun Lee, University of South Australia, Australia
Olivia Tan Swee Leng, Multimedia University, Malaysia
Tan Nya Ling, Christine, Multimedia University, Malaysia   
Hsu Kuan (Jonathan) Liu, I-Shou University, Taiwan
Keri Logan, Massey University, NZ
Eurico Lopes, Polytechnic Institute of Castelo Branco, Portugal
Cismaş Laura Mariana, West University of  Timişoara, Romania
Radulescu Magdalena, University of Pitesti, Romania
Cristina Santandreu Mascarell, Universidad Politecnica de Valencia, Spain
Mohamad Noorman Masrek, Universiti Teknologi MARA, Malaysia
Nancy Maloney, Dubai Women’s College – Higher Colleges of Technology, UAE
Mustafa Man, Universiti Malaysia Terengganu(UMT), Malaysia
Maslin Masrom, Universiti Teknologi Malaysia, Malaysia
Oleksiy Mazhelis, Univ. of Jyväskylä, Finland
Mazni Alias, Multimedia University Malaysia, Malaysia
V. MIHAITA, University of Economics at the Academy of Economic Studies in BUCHAREST, Romania
Ludmil Mikhailov, University of Manchester, UK
Georgescu Mircea, ”Al. I. Cuza” University of Iasi, Romania   
Mohammed Mufaddy Al-kasasbeh, Abu Dhabi Police College, UAE
Miroslaw Moroz, Wroclaw University of Economics, Poland
Juan-Miguel Martinez-Rubio, Politecnica de Valencia, Spain
Sharmila Rani Moganadas, Multimedia University, Malaysia
Karol Molnar, Brno University of Technology, Czech Republic
Mihaela-Carmen Muntean, “Dunărea de Jos” University of Galati, Romania
B.Nimalathasan, Jaffna, Sri Lanka Rozalia Nistore, “Dunarea de Jos” GALATI, Romania
Costel Nistor, “Dunarea de Jos” GALATI, Romania
Veronika Novotná, University BUT, Faculty of Business and Management, Czech Republic
Ivo Novak, Thomas Bata University in Zlin, Czech republic
 Nithyaroobini Munian, Multimedia University, Malaysia
Noor Maizura Mohamad Noor, Universiti Malaysia Terengganu, Malaysia
Joriah Muhammad, Universiti Sains Malaysia, Penang, Malaysia   
Virlanuta Florina Oana, “Dunarea De Jos” University, Romania 
Lena-Maria Öberg, Mid Sweden University, Sweden
Pateel H.Papazian, American University of Beirut, Lebanon
Lai Kim Piew, Multimedia University, Malaysia
Popa Irina, Academy of Economic Studies, Bucharest, Romania
Popa Andreea, Academy of Economic Studies, Bucharest, Romania
Katja Harej Pulko, University of Maribor, Slovenia   
N.Raghavendra Rao, Rai Business School, India
Siti Fatimah Binti Abdul Razak, Multimedia University, Malaysia
Gita Radhakrishna, Multimedia University, Malaysia
Roziah Mohd Rasdi, Universiti Putra Malaysia, Malaysia
Hugo Rehesaar, Griffith University, Australia
Fanny Reniou, Reims Management School, France   
Jia Rong, Deakin University, Australia
Juhana Salim, Universiti Kebangsaan Malaysia, Malaysia
Lim Ying San,Multimedia university, Malaysia
Sandhir Sharma, Chitkara University, India
Mathew Shafaghi, The University of Bolton, UK
Sean W. M. Siqueira, Federal University of the State of Rio de Janeiro (UNIRIO), Brazil
Pedro Filipe Sá Silva, Coimbra Institute of Accounting and Administration, Portugal
Nicoleta Sirghi, West University Timisoara, Romania
Francesca Sgobbi, University of Brescia, Italy   
Graham Spriggs, Higher Colleges of Technology, UAE  
Miltiade Stanciu, Spiru Haret, Romania
Mihaela Roberta Stanef, Academy of Economic Studies, Romania
Strimbei Catalin, “Al.I.Cuza” University of Iaşi, Romania
Jiří Strouhal, University of Economics Prague, Czech Republic
Katalin Szenes, Obuda University, Hungary
Nouha Taifi, Mohammadia School of Engineering, University Mohammed V, Rabat, Morocco
Izah Mohd Tahir, University Sultan Zainal Abidin, Malaysia  
Khong-Sin Tan, Multimedia University, Malaysia
Seethaletchumy Thambiah, Multimedia University, Malaysia
Susan Tee Suan Chin, Multimedia University, Malaysia   
Mohammed Upal, International University of Japan, Japan
Naser  Valaei, Multimedia  University, Malaysia
Jiří Vaněk, Tomas Bata University in Zlín, The Czech Republic
Andrei Jean Vasile, Petroleum and Gas University of Ploiesti, Romania   
Oana Chindris-Vasioiu, Ecological University of Bucharest, Romania 
João Varajão, UTAD, Portugal
Giovanni Vincenti, Towson University, USA  
Marcus Vogt, Bond University, Australia
Nathalia Devina Widjaja, Binus International University, Indonesia
Anthony White, Middlesex University, UK
Fadhilah Mat Yamin, Universiti Utara Malaysia, Malaysia
Omneya .M.Yacout, University of Alexandria, Egypt
Ihsan Mohd Yassin, Universiti Teknologi Mara, Malaysia
Wendy Teoh Ming Yen, Multimedia University, Malaysia
David Yong Gun Fie, Multimedia University, Malaysia
Hassan Younies, New York Institute of Technology, UAE 
Nor Iadah Yusop, Universiti Utara Malaysia, Malaysia
Abdelnaser Zayyat, Applied Science University, Jordan
Rami Zeitun, Qatar University, Qatar
Lihong Zhou, Huazhong University of Science and Technology, China







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